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Why Having A Strong Instagram Presence Necessary For Your Business?Admin 16-06-2021
Facebook and Instagram are two of the most used social media platforms around the world. Apart from YouTube and Facebook, Instagram has the highest number of millennials and gen Z users from all around the world.
This itself is a reason for brands that target these age groups to join the social media platform. However, there are many other reasons why having a strong Instagram presence is necessary for your business.
Any top digital marketing agency will recommend you to create a business account on Instagram to reach out to a larger customer base. So, in this blog, we will discuss how Instagram can benefit your business.
Instagram has the much wider reach
There are over 1 billion Instagram users across the world that actively use the platform monthly. This huge number of users make Instagram a great platform for businesses and brands to engage with their target audiences.
With the sheer number of users, every business or brand will have a significant number of their target audience on Instagram.
It is image-first platform
As we all know, images sell faster and further than text and Instagram is an image-focused platform. This means that, unlike Facebook or Twitter where you also see the text posts, links to webpages, etc.
In all the other types of posts, images may get skipped. However, with Instagram, you will be able to achieve the full potential of your images or videos and reach out to your customers in the most effective way possible.
It is made for mobile
Instagram started as a platform for mobile use only. Sure you could still view your feed and explore posts using your computer, but to upload and post an image or a video, you need to use your smartphone for better accessibility.
Unlike Facebook or Twitter, Instagram’s clean mobile interface makes it easier for users to navigate through the application. With the advancement in smartphones, more and more people are using their smartphones to browse the internet and that makes Instagram the perfect social media application to be on.
It offers various tools for effective audience engagement
On Instagram, you can choose how you want to interact with your audience. Where most of the millennials interact through standard Instagram posts, Gen Z prefers Instagram Reels for their entertainment.
Based on your target audience’s preference, you can choose to frequently share either Instagram posts, Stories, Reels, IGTV videos, or Instagram Guides.
You can also make use of these tools to showcase different aspects of your brand. For example, if you are a clothing brand, you can share the finals of a photoshoot using Instagram posts, share the backstage clips using stories, share model collaborations using Reels, showcase the runway footage using IGTV, and share an Instagram Guide on how to style your brand with different accessories.
It allows great collaboration opportunities
Speaking of collaboration, Instagram is a marketplace for Influencers because of it being a visual platform unlike any other. Because of this, you will come across different influencers ranging from niche micro influencers to popular brand ambassadors.
Influencers have the power to reach out to their audience in the most trustworthy and friendly way. They have already created a community of loyal followers with their regular posts and engagement with their audience.
Your brand can use this already assembled market of potentially interested buyers to promote yourself and your products or services.
Users on Instagram can follow topics by following the related hashtags. This makes Instagram hashtags one of best ways to reach a newer audience regularly.
Apart from your followers, posts on your public account with all the right hashtags will reach other users that are interested in that keyword or topic. And if they like your posts, they may end up following your account.
Hashtags can help you boost your number of social media followers when used efficiently with the right caption and/or creative.
What’s more, you can use hashtags in a number of ways other than adding them to your post caption. For example, Instagram allows you to add hashtags in your stories and reels as well.
For those that want to reach out to a larger audience within a lesser amount of time, Instagram offers the advertising option.
Instagram ads show up with a sponsored tag on the posts and stories. You can choose whether you want to pay cost per click, cost per thousand, or cost per acquisition.
You can use Facebook Ads to create and manage Instagram advertisements. It offers various targeting filters to help you target your audience as accurately as possible.
This allows you to optimize your reach and your ad spend to give you more effective results without wasting any of your hard-earned money.
How do I promote my business on Instagram?
Sharing informational and entertaining posts regularly is the key to promoting your business on Instagram or any other social media platform. When your audience finds value from your posts, they will follow you for more and start trusting your brand for its valuable information and expertise on the topic.
Apart from that, you must interact with your audience to build their brand loyalty and trust.
Why is Instagram so important for business?
Instagram is one of the most popular social media applications after Facebook. With over 1 billion monthly active users, businesses and brands have a larger potential on Instagram to reach out to their target audience. Such specs make Instagram a must-have social media platform for every business, big or small.
Instagram offers shopping options for business accounts that big and small businesses can leverage after gaining a certain amount of followers on the platform. This gives you a complete social media business solution to every brand or business.
If you are unsure where to start, you can contact a digital marketing agency who can help you set up and manage your Instagram account at affordable costs. Or if you are confident in managing your social media in-house, a social management software can help you simplify your tasks while giving you more time to work on other important things.
You can start a free trial of social media management software to know how it works to ease your work on social media and improve your presence on social media platforms.