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Twitter Ads Campaign: 10 top tips to make your ads more successfulTejal Surve 07-09-2021
Twitter started as a microblogging platform back in 2006. Today, with more than 353 million monthly active users, it is one of the most popular social networking sites. With that said, it is no surprise that running a Twitter ads campaign is a clever way to boost your business.
The social media platform is already popular among businesses for successful social media marketing campaigns. It also offers a separate ads interface from where brands and businesses can manage their ads campaign and everything related to it.
In this blog, we will see the top 10 tips to make your Twitter ads campaign more successful. Keep reading to find out more.
How to set up your Twitter ads campaign?
You can access the Twitter ads interface even with your personal account as long as your account is not private. Simply go to the “More” tab from the side menu and click on Twitter ads. You will be redirected to the Twitter campaign form, where you can choose the goal of your ads campaign.
You can choose one of the following advertising goals to create your ad campaign on Twitter:
Setting up the Twitter ads campaign
Once you select your ad goal, you can click next to add your ad funding details like your credit card details, daily budget, total budget, and start and end date of your campaign. You can also keep the always-on campaign and choose to pause it whenever you want.
Create your ad groups and select the goal of your marketing campaign. Twitter offers you multiple targeting options for better targeting.
You can select your target audience depending on the devices with which they access their Twitter accounts. Twitter offers other targeting options as well, like Keywords, follower lookalikes, interests, movies & TV shows, events, and conversational topics.
Once you have defined your audience, select the placement of your ad and choose creatives. For the creatives section, you can choose to promote one of your previous tweets or you can click on promoted-only tweets.
With promoted-only tweets, you can create separate creatives specifically for your Twitter Ads. However, if you choose to select one of your previous tweets to promote, then choose the ones that are already popular among your followers. As that tweet was already performing well with your followers, it may also perform well among your target audience on Twitter.
When you are sure about your ad’s delivery, placement and creatives, and other things, you can click on review and launch. Make sure to review every aspect of your ad and then launch your campaign.
Now that you know how to launch your Twitter ads campaign, it is time we look at the top 10 tips that will help you make your campaign more successful.
Top 10 Tips to make your Twitter ads campaign more successful
#1. Choose the ad type that suits your promotion goals
As mentioned earlier, Twitter offers you different ad goals to choose from. Based on what you want to achieve, you need to make sure that you choose the correct ad goal. If you are new to Twitter, you may want to choose “Reach” to increase awareness about your brand among your target audience on the platform.
Similarly, if you want to promote your application and increase the number of its downloads, then you might choose “App installs”. It shows a Twitter card with a direct link to install the application.
#2. Make clear and concise copies
Twitter is a platform that encourages its users to say more with fewer words. It will allow you to say what you want within 280 characters. However, it is important to note that no user will be interested in reading long lines of text.
Hence, an ideal Twitter ad copy ranges from 50-140 characters only. Be straight to the point so that you can tell the audience what your ad is about. You can tell more about it through your image or video.
#3. Select or get inspired by your best tweets
Your profile would have some tweets that have performed better than others. See what made them more popular and use those elements on your promoted-only tweet. Or you can simply choose to promote those tweets, as we had mentioned earlier.
Using the elements from your best-performing tweets will help you start from tried-and-tested grounds that ensure better ad performance. You can further test and optimize your advert to give you higher results.
#4. Remove any add-on or unnecessary decor
Remember that Twitter offers only 280 characters to say your message. Use these characters wisely and creatively. Make sure that your point gets across to your audience without confusing them with unnecessary fluff.
Once you write your copy, make sure that you edit it to make it as clear and straightforward as possible. That will make your ads more effective for a platform like Twitter.
#5. Be consistent with your brand voice
What is your brand’s personality on social media? Is it funny? Or is it authoritative?
Make sure that your ad copy also reflects your brand voice. Like your logo, your brand voice is also a part of your brand identity. Hence, your ads must also be consistent with it.
#6. Use relevant visuals
Tweets with added visuals are clicked upon more than text-only tweets. So, if you are creating an ad to promote your business, make sure that you add some relevant visuals to your copy. You can use these visuals to further elaborate on your tweet without reaching the character limit.
That said, if your tweet is making better sense without the visuals then you can run it without any other additional creatives.
#7. Use videos to engage
Videos are the best format to engage your audience. It also allows you to tell your story more efficiently. So, if you are posting an ad that can be better explained with a video, then use the video format with the outer copy that encourages your target audience to view the complete video.
However, do not force this. As mentioned earlier, if your tweet is doing better without any additional creative, or the creative is not adding value to it then it is better to simply go with the text-only tweet.
#8. Be clear with your CTA
What is it that you want your audience to do once they view your ad? Tell them clearly without glossing over. Write a clear call-to-action that tells your target audience what they need to do next.
Be specific and clear with your CTA. For example, if you want your audience to download the e-book from your website, write “Get your e-book” or “Download E-book” instead of something generic like “Find out more” or “Click here”.
#9. Review your ads
Once you create your Twitter ads campaign, it is important that you review your ads, their placement, and more importantly, their targeting options.
You don’t want to spend your money on audiences that do not convert. So, make sure that you review your targeting options so that your ads reach only those people who are more likely to interact or convert.
#10. Optimize your Twitter ads campaign
No ad is perfect, but you can try to be as close to perfect as possible. And that is where A/B testing and optimization come into play.
Once you have launched a new ads campaign, you need to keep an eye on its performance and see if there are ways where you can improve or optimize any element of the ad to make it perform better. Only then you will be able to get the best out of your Twitter ads campaign.
How much does a Twitter ad campaign cost?
Based on the goal you choose and the budget amount you set up, you get to place a bid on the targeting criteria of the ads. That along with your ad score determines your campaign cost.
How do I see my Twitter ads campaign?
You can access all your new and running ad campaigns on Twitter by clicking on the “More” button on the sidebar menu and view all your running campaigns as well as the paused ones.
Are Twitter ads worth it?
Yes, there are many benefits of advertising on Twitter. There are more than 350 million monthly active users, Twitter is a popular platform among many people and brands.
It offers advanced targeting options that are precise to target only those who are more likely to interact with your brand.
The ads blend with the feed, are cost-efficient, and can be easily modified to suit your goals.
Twitter is a platform for instant conversations and actions. In 2020 itself, Twitter’s ad engagement went up by 27% and is expected to further grow.
This makes Twitter a perfect platform for social media marketing and advertising. With the tips above, you can optimize your Twitter ads campaign to achieve your advertising goals.
However, if you are new to paid social media advertising, then it is best to contact a digital marketing agency that knows the process well and can help you set up a campaign that gives you high returns on your investments.
Tell us how you optimize your Twitter ads campaign to get better ROAS? Share your thoughts on the blog in the comments below.