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Top Social Media Copywriting Tips to Increase Your Brand RevenueAdmin 13-07-2021
A part of digital marketing, social media marketing comprises many things like visuals, creatives, audience engagement, social media advertisements, etc. But the most important thing among all of this is, indisputably, social media copywriting. It is the art of attracting audiences and customers to your business with the power of words.
Since its advent, social media has vastly changed how businesses and brands used to market themselves among their audiences. Unlike traditional one-way marketing, social media has opened the communication channel for audiences to interact with their favorite brands. And they can choose who to see and interact with.
So, brands and businesses could no longer afford to broadcast their sales messages as they would do with traditional marketing channels. This is where copywriting plays a major role. Copywriting is the thin line between advertising your brand, product, or service while also being entertaining and not sounding spammy on social media.
This blog will cover top social media copywriting tips that will ultimately increase your brand revenue.
Why is copywriting important in social media marketing?
Where content writing is about informing, copywriting is about persuading your audience. Social media platforms are spaces where brands and businesses can do that to encourage their audience to take action.
The creativity lies in crafting copies that entertain the audience while also encouraging them to take action that favors the brand. Clever copywriting attracts more people to like and follow your brand on social media and further encourages purchases from your brand.
Copywriting is important for brands that want to reach their marketing goals faster using social media platforms.
With that said, here are the top tips for copywriting on social media.
Know your audience
Knowing your audience is one of the most important things while writing a copy for your brand’s social media.
Based on your knowledge of your audience, you can define your brand’s tone and voice. When you know who your audience is, you will be able to connect more effectively with them. Use the vocabulary they use, address the issues that matter to them, and make your copies relatable.
Knowing your audience also means knowing their problems and craft your copies accordingly. When you know their struggle with a problem, you will be able to make your words and emotions more relatable. And so your solution would sound that much more believable.
Remember the Cs
People scroll through their social media until they find something that catches their eyes. Most users will not spend too much time reading through paragraphs of text. So, keep your copy clear, concise, compelling, and credible.
Do not beat around the bush and get straight to the point, use language that your audience will understand. Make it as persuasive and compelling as your copy should be and make sure that you have the data to back it up, to make it credible.
Set your goals
Having a goal allows you to get a direction for crafting your copy. Setting a social media marketing goal for each post is ideal to see how it performed and how many goals it achieved. If you are unsure about what goals to set, start with the goals you set for the social media advertisements.
It could be increasing brand awareness, lead generation, website traffic, attracting followers, brand promotion, etc. These goals will help you understand what other goals you can set for your social media posts.
Add a clear CTA
A CTA or call-to-action is a vital part of your copy that tells your audience what to do next. This is already a part of the AIDA formula (Attention, Interest, Desire, Action). However, using it along with other formulae is also necessary.
The action you want your audience to take does not always need to be about your product and brand. CTA could be something as simple as tagging a friend to the post. It is relatable and helps to increase your brand awareness among your audience.
Complement your creatives
Your copy does not work in solitude. Imagine writing an inspiring copy with a funny image or vice versa. You don’t want that to happen to your brand.
So make sure that it complements the image, video, or gif it will be posted with. You can also sit with the graphics designer to make sure that you get the right creatives to go with your social media copy.
Address the audience’s problem
A lot of times, people don’t realize that they have a problem until someone points it out to them. Addressing your audience’s problem and then telling them how your product or service can help them solve their problem is another way to go with your copy.
The copywriting formula you can use here is PAS (Problem, Agitate, Solution).
Talk about the problem first, then show them how it is making things difficult for your customers, and then show them the solution that includes your product or service.
How do you write social media copywriting?
There are some things that you need to keep in mind while writing for social media. As discussed in the blog above, here are some top social media copywriting tips to increase your brand’s revenue.
* Know your audience
* Remember the Cs
* Set your goals
* Add a clear CTA
* Complement your creatives
* Address the audience’s problem
Why is copywriting important for social media?
Social media is a two-way channel of communication. Brands cannot simply broadcast what they want and hope for it to work. The message needs to be encouraging, conversational, and relatable for the audience to interact with the brand to build any further relationship.
Copywriting is the art of using words to persuade your audience or customers to do what you desire. It is important for brands that use social media as it helps them to connect with their audience and encourages them to interact with your brand or check out your store.
What is a social media strategy?
Social media strategy for a brand is a complete blueprint of how the brand is going to be on social media. From its voice and tone to the regular posts it shares, and even how it interacts with the audience.
It also includes the goals that you wish to achieve through social media platforms.
Creating copies for social media and keeping a track of every social media post’s performance can be a hard task. Tools like social media management software allow you to do that more smoothly and with more efficiency.
With social management software, you can share your post on multiple social media platforms simultaneously. It also allows you to schedule posts so that you can create and schedule them together to be shared at the time you decide. Furthermore, it also allows different team members to collaborate so that you can improve the efficiency of your work when members from the social media marketing department work together to make an effective social media post.
Use social media management software for free with the free trial to know whether it fits your needs or not. That way, you can also check out all its features and modules to get familiar with the software.
Tell us what formulae you use for social media copywriting and if you have anything to add to the blog, feel free to write it down in the comments field below. Also, if you liked this blog, be sure to share it with your friends and colleagues.