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Top 7 Ways to Create a Strong Facebook Presence for Your BusinessAdmin 09-06-2021
Social networking website Facebook is one of the most popular social media platforms of the current times. More than 2 billion people across the world use this platform regularly to connect with their friends, family, and other people as well as brands.
Facebook is a platform that allows businesses to reach out to their target audience in several ways be it through regular posts, stories, Facebook groups, and pages. Businesses and brands can use Facebook in various ways to ensure that they give their audiences what they want.
With the Marketplace, Facebook also enables smaller businesses to sell their products to the local audience. This improves local businesses and allows them to serve their customers online without any additional hassle.
In this blog, we will be discussing the top 7 ways to create a strong Facebook presence for your business.
#1: Optimize your Facebook Profile
Your Facebook profile consists of a clear profile picture, a more elaborate cover photo, about info, links to your website, and similar other details that can help your audience to find you right away on Facebook and see where else on the internet they can find you.
Hence, it is important that you enter all the necessary details. Use your brand logo as your profile picture, or you can also use a clear picture of yourself as your profile picture if you are going to manage your account on your own.
Write an engaging bio/ about section that reflects your brand’s personality. Use the voice that your audience is familiar with so that you get closer to them and earn their trust.
Choose a username that your customers are familiar with so that they are able to find your Facebook profile faster. Facebook profiles also show up in the search engine so make sure that you use the right keywords at the right place (for example your bio or about page) so that if your prospects search for the keyword, your Facebook profile along with your website can also show up in the results page.
#2: Find the right Facebook Groups
Facebook groups are the best way to find people with similar interests and hobbies. This means that you can easily find the right audience that is interested in your industry if you manage to find the right Facebook group. Or you can create one too.
Groups allow like-minded people to come together and share valuable information on the topic that is important for everyone in the group. You can use your expertise in your work area to provide helpful information to every user present in your Facebook group. This way you can establish yourself as an industry leader and build trust among your audience.
Understand that you can also join groups that are indirectly related to your industry. For example, if yours is a breakfast mixes brand, you can join groups that revolve around food at large. Here you can tell them if a product of yours goes best with different dishes or beverages or share videos of how to make different recipes with your breakfast mix.
In fact, instead of limiting yourself to food-related groups, you can also join a traveler’s group, drinks and beverages group, a college canteen group, and wherever else you think that your product can be used and useful.
#3: Share valuable content
Creating a Facebook account or page and joining a group will not give you any result if the content you post on it is not up to the mark. So, creating and sharing informative content is very necessary.
Facebook users want value from any content they intake. This value can be in the form of information, entertainment, a mix of both. Businesses need to know what kind of content resonates with their audience.
If your industry is something popular like food, you may want to share content that is more entertaining with the foodie audience with informative posts sprinkled sparsely in between. This way, you will be able to keep a constant well of ideas to post on Facebook.
You can use this technique on other social media websites as well.
Creating a content calendar will also help you plan ahead on how you want to present your brand or business on social media.
#4: Engage with your audience
Once you have created the content and shared it on Facebook, you need to make time to interact with your audience. Audience interaction is another technique with which you can understand your audience and build trust among them for your brand.
Audience engagement is an essential part of social media marketing as it plays an important role in increasing brand loyalty and providing online customer support right where your customers want it.
Customers often prefer to share their experience with your brand on social media websites like Facebook. And that is why this is also the best place to build a superior brand image that your customers can trust.
The more your audience trusts your brand, the higher chance you have of attracting them and converting them to purchasing customers.
Use this chance to listen to your audience, see what they have to say about your brand, respond to their message, replies, and share the positive content they made for your brand.
All of this makes your brand more human and easy to reach for customers.
#5: Monitor your brand mentions
Engaging with your customers often means that you have to answer queries and feedback from your customers. This also includes those who may not be following you on Facebook.
To make sure that your image as the brand stays the way you want, you need to monitor the conversation happening around your brand. With Facebook, you can simply search for any of the brand’s trademark names to find out what people are talking about regarding your brand.
This ensures that you are always in the loop with what’s happening around your brand even from the outside. If in case a crisis situation arises, monitoring your brand gives you a head start on executing the damage control measures and managing the crisis more effectively.
There are many social listening tools that you can use to monitor your brand mentions on Facebook. These tools also help you in increasing customer engagement on social media websites.
#6: Use a social management software
A social media management software is a tool that allows brands or businesses to manage multiple social media accounts from a single interface. It is the best tool for businesses and brands to manage their multiple pages through a single sign-in.
It allows you to schedule your posts so that they are shared at the time you choose. It also syncs all your inboxes so that you can manage all the conversations with your audiences in one place.
Apart from all of this, social media management software allows you to create engaging posts and suggests hashtags that will improve the reach of your post on social media platforms. With it, you can post on multiple social media websites like Facebook, Instagram, and Twitter with only a single click.
#7: Promote your posts
Facebook is a great platform to share your ideas and information about your industry with your audience. However, if you have a specific goal in mind that you want to achieve from your posts and you want to achieve it faster then Facebook offers you advertise on the platform by promoting your posts.
Facebook ads allow you to promote your posts at a minimal cost. It offers you an elaborate targeting option for accurate audience targeting. This improves your chances of reaching out to the interested prospects within affordable charges.
If you are only starting to advertise on Facebook, it is recommended to hire an expert in digital marketing to help you set up an optimal campaign that helps you reach your desired social media marketing goal on Facebook.
How can I increase my presence on Facebook?
Start with sharing your business account on your account to let your family and friends know about it. Ask them to like and share it with their peers. Other than that, add the Facebook account link to your other social media websites, let your followers from other social media platforms know that you are also present on Facebook.
Similarly, add your Facebook account link to your website as well. You can follow the above-given steps to make your presence stronger on Facebook.
How do you make a social media presence from scratch?
Do your market research, see where most of your audience is present. Since Facebook has such a huge number of monthly active users, chances are that a significant chunk of your target audience should already be there.
Create a business account of your brand on Facebook and then follow the given tips.
Optimize your Facebook Profile
Find the right Facebook Groups
Share valuable content
Engage with your audience
Monitor your brand mentions
Use a social management software
Promote your posts with Facebook Ads
As said earlier, social media management software is the best tool to manage different social media accounts from a single interface. It supports more than 15 different social media platforms where you can create and schedule posts, manage and use hashtags, store creatives to use them again, access reusable templates, allow team management, and do many more.
Start using the social media management software for free with the free credits and see how it improves your social media marketing game across all the social media platforms.
Let us know your thoughts on how you manage to create a stronger presence on Facebook? Share them in the comments section below and if you found this blog helpful be sure to spread the word by sharing it on your social media.