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B2B Email Marketing List and Top 5 Effective Ways to Build One

B2B Email Marketing List and Top 5 Effective Ways to Build One

Tejal Surve 05-10-2021

When it comes to business clients, one of the most rewarding digital marketing techniques to build long-lasting relationships with them is email marketing. However, for it to work effectively, you need to have email lists of clients interested in your industry. Having a qualified B2B email marketing list can help you build longer-lasting relationships with your clients over time.

But how would you get your hands on email lists that are working, legal, and of people truly interested in what you have to offer? By building one yourself.

This blog will tell you the top 5 effective ways to build your B2B email marketing list that will increase your customer engagement and brand trust. But before we start that, let’s why building your email marketing list is important.

Building Your Own B2B Email Marketing List

A lot of businesses would often purchase or rent an email marketing list from vendors to work on their email marketing campaigns. However, there are many things that you need to consider while buying or renting email lists, and even then you may risk deliverability or worse your brand and IP reputation.

Here is why you should build your own email marketing list:

  • Building an opt-in email list means that you are taking the permission of your client to send brand communication to their email address.

  • Your client already knows you and is willing to receive valuable information from your brand.

  • Most email marketing services allow only client-filled emails or lists with proof of permission to send marketing emails to. This means that you cannot enter a  purchased or third-party database in it manually.

  • When you build your email list, the people know who you are and expect your emails so there are fewer chances of spam or abuse reports.

  • When you go about it legally (with proven consent from clients to receive your emails), you do not risk getting your IP blacklisted.

  • Since your clients have willingly given you their email addresses, you are more likely to receive a response from them in one form or another.

With that said, let’s jump into understanding the top 5 ways to build your B2B email marketing list effectively.

Creating Gated Content

Your website is where some of your most interested clients will visit to check what you have to offer. You can provide their higher value content for free by gating it. This means that your website visitors will only be able to access that content when they provide you their email address.

This has two major benefits: one, only the most interested visitors will be able to access the highly valuable content you are providing, and two, you will now have a way to connect to your potential client even if they do not visit your site again.

Gated assets can be ebooks, case studies, whitepapers, documentaries, etc. Here you need to make sure that your content should be unique and highly valuable to your prospective clients. Apart from that, you must also be clever with your copy for the pop-up box. It should compel your visitors to gain access to your content.

One of the best use of the gated content assets is done by Hubspot. They would share content templates, calendars, social media reports, trends and so much more in exchange for your email address.

Industry Tool, Gaming Contest, or Quiz

Depending on what your industry is, you can create a tool, a game, or a quiz for your website visitors. The tool, game, or quiz should be helpful to your prospects in a way that it either provides them knowledge about your industry and business or it could make them aware of their problem to which your product or service is a solution.

For example, Cadbury India is running a contest “Madbury” that allows its visitors to create their favorite chocolate with the ingredients they want to win prizes. Visitors can create their chocolate but to enter the contest with their creation, they need to provide their email addresses.

Another example is of BioClarity Skincare products where visitors can answer a bunch of questions about their skin and skincare routine and get a personalized solution that you can directly order from their online shop. However, to get the results, visitors need to give their email addresses.

This can also work as a double opt-in email where you can make sure that the visitor is interested in getting communication from you or not. While you send the report or results, ask your prospects whether they confirm getting mails from your brand.

“Refer a Friend” Programs

If you know how helpful email marketing is for businesses, you may have already added a prompt for visitors to subscribe to your email newsletters. So, whenever you send them an email, encourage them to share it with their friends.

You can simply ask them to share your newsletter with their friends, colleagues, and acquaintances. Or you can add a “Refer a friend” program to offer them valuable information or discounts for successful referrals.

Cole Schafer (Honey Copy) in his newsletter always keeps a CTA to share the newsletter with like-minded people. He pairs it up with quirky and clever copies that are humorous and get their point across effectively. 

Using this technique to build a B2B email marketing list can be successful when you have a great subject line along with super valuable content. 

Social Media Promotions

Social media is a great platform for brands to promote their content and connect with their target audiences. You already have gated content that you will share only with people who sign up for your email communication.

While this idea works great, you need a steady stream of visitors to your website. To generate that, you can promote your gated content on social media. Tell your audiences what value they can expect from the content. With the creative marketing copy, you can redirect your social media audiences to your website.

With an exit prompt or a timed prompt, you can ask your visitors to sign up for your email communication. This way too you can build your B2B email marketing list without buying from a vendor. However, before you do that, make sure that you create a privacy policy that marks how the data you gather is used and how you plan on sending marketing communication to the email addresses your prospects may give you.

Online/Offline Business Events

Whether you are having a grand stall at an exhibition or a business webinar, you will come in contact with many potential business clients. You can encourage them to sign up for your email communication to stay updated with the latest news about your product or business.

While keeping a tab of online sign-ups is easy, the offline part can be a bit tricky. You need to have proof that your prospect is consenting to receive marketing emails from your brand. Make sure that you clarify this on the offline sign-up sheet and keep it safe for the future.

You can also send them an immediate mail stating where they connected offline with your business and whether they would want to keep on receiving communication from your brand. Again, it is best to keep a double opt-in process here to ensure that you don’t send emails to people who don’t want to receive them.


What is a B2B email list?

A B2B email marketing list is a list of business emails that B2B companies purchase or build to send marketing emails to. However, it is always better to build your own email marketing list than purchasing or renting lists. You may not know if all the emails on the list are working email addresses or not. If your emails bounce off, then your IP may get a bad reputation.

How do I make a B2B email list?

Use the above-mentioned methods to build your own B2B email marketing lists so that you can connect with clients that are genuinely interested in your business. To summarize, these techniques are:

  • Creating Gated Content

  • Industry Tool, Gaming Contest, or Quiz

  • “Refer a Friend” Programs

  • Social Media Promotions

  • Online/Offline Business Events


When it comes to B2B business promotions, email marketing is one of the best ways to connect and build long-lasting relationships with clients. That being said, your client must know you first for you to start sending emails.

That is why building your own B2B email marketing list is necessary. It not only protects you from potential spam traps and honeypots but also ensures that your IP and brand reputation remain strong.

At EBulk Marketing, we offer a complete digital marketing solution including email marketing and many other services. If you are looking for a way to start your B2B email marketing campaign, then our in-house experts can help you set it up and running in no time.

Tell us what strategies do you use to build your email marketing lists in the comments below. Also, if you found this blog helpful consider sharing it with your friends on social media.

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