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Social Media Marketing During COVID-19: How the Pandemic Changed Online Social Media Strategies?

Social Media Marketing During COVID-19: How the Pandemic Changed Online Social Media Strategies?

Admin 17-05-2021

The COVID-19 pandemic has changed the way people interacted with brands and businesses on social media. While seeing the gruesome news on TV, they are turning to online sources like social media platforms for entertainment.

During these tough times, social media has become a stage for people to get information, entertainment, and connection with the outside world. That being said, many nations have already gotten it under control and slowly, the lives there are going back to normal.

But there are several countries where the situation has become worse. And the businesses there are still suffering. In such times, social media marketing helps businesses to stay connected with their customers.

Let’s see how the pandemic has changed the online social media strategies of brands and businesses. Also, how you can use social media to ensure that your consumers stay connected to you in a way that yours will be the first business they want to buy the products or services you sell.

Why is social media marketing during the pandemic necessary?

During this time of the global outbreak, people have turned to social media the most. In the last year itself, the people of India spent more than 4 hours every day on social media apps (source: Statista).

As the country faces another year of this pandemic, social media app usage is still significantly high. With states continuing towards another lockdown, people are choosing social media to stay connected to the outside world.

That makes social media platforms the best medium for brands to reach out to their customers without reaching out physically. Even shops that have a virtual store on the internet need social media to reach out to their customers. Social media marketing has become the channel where businesses can engage with their customers even when the outside world has come to a standstill.

In this moment of crisis, brands can leverage social media to ensure that their audiences and customers interact with the brand. This creates a brand recall for when the situation gets better and the customers want to purchase any product or service.

Moreover, with social media, you get to build trust among your customers. The more you engage with your customers with valuable information that helps them in any way, the more they will come to trust your brand. Increased brand trust builds brand loyalty and creates long-time customers.

Social media strategies to help your business during COVID-19

In the current times, brands and businesses are using social media to provide exactly what the audience is looking for from them: entertainment and information. People have had their fair share of negative news around them. In such a situation, people have turned to social media for their dose of positivity.

This is why it is important now more than ever to use social media to build stronger relationships with customers and audiences.

With that said, it can be confusing as to how to tackle this situation on social media and what to post during these tough times without sounding insensitive or offensive.

No worries! Here we will discuss different social media marketing strategies to follow during the COVID-19 pandemic.

Acknowledge the situation

The times are tough for everyone but ignorance is not the right path to take when you are trying to be comforting your audience with your social media posts. Acknowledge the current situation and spread awareness with correct facts and measures.

Remember to always cross-check the facts before posting any of them on your social media. And if you are posting anything related to the pandemic, make sure that you cite your source. Many people turn to social media for information about the pandemic. And while there are people who would believe any source of news, using credible sources to post important information makes you more trustful.

Experiment with other features

If you have not yet used any of the new features of the social media platforms, now is the right time to experiment well. Use your ideas and be creative with social media tools like Instagram Guides or Twitter Spaces.

Take your time to understand the tools and find ways to leverage them best to connect to your audiences. These new tools are popular among different types of audiences, make sure you know who your audience is and accordingly leverage the platform to your benefit.

Consider Influencer Marketing

Influencers are people that many social media users trust. These people have gained their trust with regular content and engagement with their followers. During the pandemic, social media users are turning to influencers for entertainment.

And hence, collaborating with an influencer from your field is a smart idea to keep your product or service in front of your audience. Influencer marketing is the best way to reach out to your niche audience.

However, you need to be careful of whom you collaborate with because if you collaborate with the wrong influencer, you may end up reaching an audience that does not care about your products or services.

So, before you make your decision, make sure that you check their followers and whether they are your targeted audience or not.

Listen and respond to your community

Whether you are a brand or a business, with the right social media presence you are bound to create a community around your brand. This community may include your loyal customers, your brand fans, and people that appreciate your product or services.

To build trust, you need to make sure that you engage with your audience and listen to what they have to say. Be empathetic to the situation and show that you are with them in this time of crisis.

Ensure seamless connection between your social media and website

Because most of the stores and malls are closed, people prefer buying things online. By doing so, they do not have to leave their houses nor do they have to come in contact with any other person.

Hence, to reach your customers faster, you need to connect your social media with your e-commerce website. This way your customers can directly buy from your online store without needing to go to your physical store.

Your e-commerce website is one of the best options to keep your sales going when people are hesitant to leave their homes. You can ensure contactless delivery to your customers from your website. This way you can keep your customers coming to your website even when the business is slow.


Social media marketing is the best way to keep your audience engaged with your brand during this pandemic. It is also a platform from where a majority of people will gather online to connect with others.

If you are unsure about your current social media strategies then you can get in touch with a digital marketing agency that can help you manage your social media efficiently.

What steps do you take to connect with your audience during these tough times? Let us know in the comments section.

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