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Social Media Content Marketing: The link between social media and content marketing

Social Media Content Marketing: The link between social media and content marketing

Tejal Surve 11-08-2021

Content marketing and social media marketing are two different domains. Where one is about sharing information to make your target audience aware and informed about how your business is what they were looking for, the other helps you reach a wider audience. Social media content marketing is when both come together to make your message more effective for your business.

A lot of times, businesses think that creating a blog and sharing it on social media is all the link there is between social media and content marketing. However, with the expansion and evolution of the usage of social media, content marketing now goes beyond blog promotion on different platforms.

In this blog, we will be looking at the different aspects of social media content marketing and understand the link between social media and content marketing.

What is social media content marketing?

Social media content marketing is the practice of promoting your website or blog content on social networking platforms. However, it also means creating and modifying content for social media to achieve the desired marketing goals.

Where it is agreeable that social media and content marketing are two separate domains, many businesses think that the only link between social media and content marketing is that social platforms help you to spread your content to a larger target audience.

While you can promote your website/blog content on social media, you will need to build an effective content strategy for social media to attract followers with whom you can share your blog content. Social media content marketing helps you in doing that.

Social media is a two-way platform where brands and users can interact with one another. This means that your audience will consume your content and share their feedback on it unlike on your blog where most of the time, they will only consume the content and rarely leave feedback in the form of comments.

With that said, let’s see how you can leverage social media content marketing for the growth of your business on social media platforms.

Understand what your target audience expects from you

As mentioned earlier, social media platforms allow brands to interact with their target audiences. This opens up an opportunity for brands to understand what their audience expects from them.

Research the kind of content your target audience interacts with, research what your competition shares to increase engagement. This will help you get an idea of what kind of content you need to create to interact with your audience.

Content for each platform should be optimized based on the type of audience on that platform. For example, the social media content you keep on Twitter may not be suitable for a post on LinkedIn.

Every social media platform has its audience that expects your brand to know the pulse of the platform. Accordingly, you need to create and optimize your content for that social media networking platform.

If you create one content for all platforms, it will give you the desired results. So, whether you are posting on Facebook, LinkedIn, Instagram, or Twitter, your content for each platform should be appropriately optimized to fit the social networking website. This will increase the impact of your message on that platform.

Use the correct content format

Content does not only mean written, textual content. It also includes other formats like images, video, audio, and infographics. Every social media tends to favor one over the other. For example, Instagram is a visual platform, you will not be able to post only written text on it unless you keep it in an image or a video. And even if you post long texts on the platform, people are not going to read them.

So, understand which content format works best for the social media platform. Craft your message in that format to make it more effective. For example, on Instagram, you may want to create a reel that helps show how to use your product or a reel on how your product helps to make your customer’s life easier.

Instead of simply posting a picture with a caption, reels are more likely to attract audience attention on Instagram. Similarly, use the content format that your audience is more likely to interact with while using social media.

Keep your eye on UGC and other sharable content

Your brand’s social media content marketing strategy must also include social media content curation. There are many sources to find sharable content for social media. Simply creating content for social media and sharing it on different social media platforms is not enough to encourage interaction among your followers.

You need to interact with them as well so that they notice you. Find the content that you feel is share-worthy on social media and share it with your followers. Be sure to give credits to the original creators. This way, they too will notice your brand and if they liked your content, they may also start following your account/page.

For this reason, make it a habit to curate already available content. It allows you to keep your feed fresh while not having to create new content every day.

You also need to keep your eyes open for user-generated content (UGC). This is content that your brand’s customers and users created around your product or service. Such posts act as phenomenal brand advocates, telling others how your product is useful for them.

UGC posts also act as consumer reviews that increase your brand loyalty and induce trust in your newer audience.

Make use of social media management software

Creating content for different social media platforms can become a task when you have accounts on more than two social media platforms. This is where social media management software can become helpful.

It allows you to manage all your social media accounts from a single platform without having to jump tabs. Moreover, you can link multiple accounts from a single social networking site. This means that you can manage all your accounts from one or more social media platforms using the software.

It also allows you to schedule your posts beforehand so that they are shared at an effective time that you select, even if you are sleeping. Other than that, it allows your whole social media marketing team to collaborate so that everyone is in the loop of your social media content marketing efforts.

Above all, it saves your precious time and energy that you can use on other important tasks.


What is content marketing in social media?

Content marketing is about promoting your business using different content formats on social media to engage your target audience and increase your brand loyalty which ultimately reflects on your sales and revenue.

How do you create social media marketing content?

Creating social media marketing content needs a social media content strategy that is based on your target audience, buyer persona, and customers. It takes into account their interests and hobbies and how it links to your brand, product, or service. Accordingly, you create high-quality informational and entertaining content that provides value to your customers and target audience.

The aim here is to increase audience engagement with your brand, induce brand trust, and establish your brand as an industry leader. All of this indirectly helps you to increase your sales and revenue.

Is content marketing a part of social media marketing?

While content marketing and social media marketing are two separate domains, they are still linked together to make the other more effective and widespread.


Social media content marketing goes beyond sharing your website content on social media to increase its reach. It is also about understanding each social platform and its audience and creating or optimizing your content to be more effective on it.

Find out what your target audience expects from your brand on social media. Use the correct content format to make your message more effective. And more importantly, engage with your target audience and other brands from your industry to improve your reach on the platform.

Sharing curated content and user-generated content on your feed will let your customers know that you care about them and know what you are doing. Moreover, it saves time.

With the right tools like social media management software, managing content on different social media platforms becomes easier, faster, and highly efficient.

Tell us what other ways do you ensure that your content marketing for social media platforms always stays on point? Share your thoughts about today’s blog in the comments below. And if you liked it, make sure that you share it with your friends and peers.

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