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SEO for E-Commerce Websites: Top 5 tips to boost your rankingTejal Surve 26-07-2021
Having an e-commerce website for selling your products online is a great thing. It brings your inventory in front of a larger audience as compared to what your brick-and-mortar store would be capable of. However, for that to happen, your customers should be able to find your website on the internet. That is where SEO for e-commerce websites is necessary.
Your e-commerce website is your store on the internet and just like you would do for your brick-and-mortar store, you need to promote your e-commerce website as well. And while you can run paid advertisements for your website on Google and social media, you need to have a more permanent way to be in front of your customers whenever they search for your products on Google.
With the right search engine optimization techniques, you can bring your e-commerce website to rank on the first page of Google Search Engine Result Pages (SERPs). In this blog, we will see the top 5 tips to boost your ranking with SEO for e-commerce.
What is SEO for E-Commerce websites?
Search engine optimization is a common practice for websites to ensure that the search engine positions them higher. With a position on the first page, your target customers will be able to find you faster on Google.
Businesses use SEO along with search advertisements to make sure that their customers can find them faster. With a higher position on the SERP, you will also receive higher website traffic and potentially higher sales as well.
For e-commerce websites, optimizing their pages for the search engine is a daunting yet very necessary task. If your website is not visible to your customers, they will choose your competitor’s website and purchase from them.
Hence, it is important for your e-commerce website to optimize for the search engine as well as the users. It will help you to gain a steady stream of traffic to your website whether you are running paid ads or not.
Here are the top 5 tips to boost the ranking of your e-commerce website with SEO:
Use the right keywords
For an e-commerce website, you will have your regular industry-based keywords and product-specific keywords. You need to make sure that you use them wisely to be picked up by the search engine without seeming cluttered to the user.
Start with keyword research and find the terms that people use to find your website or the products you sell. Chances are, the keyword for every page will be different based on the product.
Check the keyword volume for all your targeted keywords. If it is high, people are searching more for it and you get a higher number of visitors regularly.
Another thing you need to see is the cost-per-click (CPC). It is the cost you pay per click for a keyword if you run an advertisement on Google Search. If the CPC is high, it means that the competition for the keyword is high, in which case, you can choose a long-tail keyword.
Add the focus keyword at appropriate places in your product page, for example, in the headline, meta-description, and product description. Apart from that, you can also add latent semantic index (LSI) keywords in your content to let Google understand your page in context.
Understanding what the users are looking for when they search for a keyword will help you manage the content on your page accordingly.
Optimize your images
Image search is especially helpful for e-commerce websites’ SEO strategy because people often search for product images that they like or find a website from the images section of search. Hence, optimizing your images for SEO is imperative.
Try to give as much information about the product through your images. Take photos from different angles to give a 3D idea of the product to your customers. This allows them to see various aspects of your products and understand them better.
You also need to name your images properly. Instead of leaving the default name that your camera gives them, name them in a way that describes what the image is about. So, for example, if you upload the image of an X brand smartphone, make sure that you include the brand name and model type in the image name. If you are adding multiple photos of that phone, your image name will also include the angle - X-model-android-smartphone-front.png or X-model-android-smartphone-back.jpg.
To help the search engine understand what the image is about, the image name and alt attribute are most important. An alternate attribute is a text that your site will show if the image does not load due to a slower connection. It also helps people who cannot see the images to know what you are offering.
So, make sure that you add appropriate alt text to all your images.
Make your UI & UX user-friendly
The user interface and user experience are also an integral part of SEO for e-commerce websites. The more user-friendly your website is, the more likely a visitor is to stay on your website and go through with the purchase.
Make sure that your site’s architecture is easy to navigate. Follow a hierarchy for pages so that the search engine crawler as well as your visitors can easily find what they are looking for. Links to the products you want to promote on the homepage so that more visitors can find them faster.
Apart from that, don’t forget to interlink. Interlinking allows the search engine to know that your pages are related. Sections like “Frequently bought together” or “You may also like” allow you to promote other products. So while a customer purchases one item, you can show them other item suggestions based on their recent purchases.
Another aspect of UI & UX is its mobile-friendliness. More than 54% of all web searches happen through mobile phones and Google’s mobile-first index prioritizes results that are accessible through a mobile phone.
A dynamic website allows your visitors to access your website from different devices. This will improve your chances of ranking higher on the SERPs. Make sure that you pay attention to other aspects like page loading speed as well. Faster page loading speed gives you more brownie points in the search engine result page ranking.
Analyze your competitors
This is a helpful step if you are unsure where you need to improve. Analyzing what your competitors are doing to rank on search engines. This includes their marketing efforts, their online advertisements, the keywords they target, their backlinks, and any other promotion techniques.
You can get inspired by them and understand what SEO efforts your website is missing. Tools like MOZ and SEMrush help you analyze different aspects of your competitors. With that information, you can make changes and modifications to your SEO strategy for your e-commerce website.
This will show you the keywords they target, the ads they run and what CPC they pay for them, what websites they get their backlinks from, and much other important information about your competition.
Optimize your conversion rates
The next step to implementing a robust strategy in SEO for e-commerce is to follow it up with the conversion rate optimization (CRO) strategy. With SEO, you attract visitors to your e-commerce website. However, the strategy you use to convert them into paying buyers needs CRO.
With a robust CRO strategy, the web traffic on your website will not bring you sales. Check how your visitors engage with your website, which pages do they spend the most time on, and which pages do they bounce back from.
This will help you in optimizing your website for conversions. Together with SEO, CRO can increase your web traffic as well as sales through your e-commerce website.
Is SEO important for e-commerce?
SEO for e-commerce websites is very important considering most people use search engines like Google to search for e-commerce websites to buy products and services. If your e-commerce website is not visible to them, then they will choose your competitor and just like that, you may lose a potential buyer.
How do you do keyword research for e-commerce?
There are various ways from where you can gather keywords for your e-commerce website be it general keywords or product-specific keywords.
* Do Google search to find long-tail keywords and LSI keywords.
* Use tools like SEMrush to find the search volume of different keywords.
* From Google Ads find the competition for each keyword and their CPC.
* Understand the user intent to target keywords that your target audience may use.
* Pay attention to product-specific keywords.
Search engine optimization (SEO) for e-commerce websites helps to bring them in front of their audiences on the search engine. With the SEO best practices for e-commerce websites, you can attract a steady stream of web traffic for a long time without paying too much.
If you are looking for guidance, consult a digital marketing agency that can help you improve your SEO efforts and bring your website on the first page of Google search results.
What else would you do to optimize your e-commerce website for the search engines? Tell us in the comments below.
And if you find this blog helpful, be sure to share it with your friends and peers on social media.