3585 S Vermont Ave Unit LLC, Los Angeles, CA 90007-5239
Lesser-Known Social Media Apps with Considerably Higher ReachAdmin 08-12-2020
Social media platforms are a great way to increase brand interaction with your consumers through a place where most of your prospects would gather. And that is why when it comes to social media marketing, any business or brand would choose a handful of the most popular social media platforms like Facebook, Instagram, Twitter, and YouTube.
But there are more than 200 social media platforms all over the internet, and many of those platforms are frequented by a significant number of users daily. There are also social media platforms that cater to certain niches like gamer, musicians, film enthusiasts, or writers. Such platforms can just be the stage for your brand to reach the target audience faster and get them to engage with your brand.
After all social media marketing is not only about promoting your business on the most popular platforms, it is also about finding out where your audience is and interacting with them on the platform that they prefer. This is especially helpful for the relatively new or smaller businesses that want to create a significant brand reach organically without struggling to overcome the complex algorithms that make it harder to reach your audience on popular social media sites.
In today’s blog, we will be discussing some of the lesser-known social media platforms that can help you increase your brand reach and promote your business to the right audience.
Even if Pinterest may not be a lesser-known social media platform, it still is not very popular among major businesses. Data from the beginning of this year suggests 28% of marketers actively use Pinterest to engage with their audience.
Pinterest currently has more than 442 million monthly active users 71% of which are females. This makes it an ideal platform for brands and businesses whose target audience is mainly women. That does not mean that it does not have space for brands targeting men.
Pinterest is a visual platform that almost 48% of users check out for shopping decisions. With the new “Try on” feature on Pinterest, it allows users to try the pin with augmented reality.
These new upgrades make it even better for brands to target their audience with better engagement that increases their sales.
Many may think that Flickr is not the platform that it used to be a few years back. However, it still has many monthly active users, the number is as large as 100 million.
Flickr is a visual platform whose main user base is photographers, bloggers, and other users with an interest in visual imagery. It allows its users to search images, videos, and groups based on topics.
As marketers, you can use this feature to reach your audience faster on the platform. You will be able to interact with your target audience through discussion groups already present on the site or create new groups to increase engagement.
Flickr is especially a good platform for businesses that have to work around the visual appeal of their products, such as hospitality business, fashion and lifestyle, and interior designs.
Quora is yet another social platform popular among users but marketers still have to explore its immense possibilities. Quora currently has more than 300 million monthly active users. These users include diverse audiences including students, journalists, industry experts, and others.
The platform allows its users to ask and answer questions on a variety of topics. You can use it to engage with your audience and establish your business as an industry leader by answering questions related to your topics and keywords.
Quora places high importance on the genuineness and usefulness of the answers posted for any question. The most authentic and helpful answers are upvoted so that they appear higher on the list of answers to any question. This way you can interact with your audience also improving your brand image in the virtual arena.
WeHeartIt is yet another image-based social media platform similar to Pinterest. The platform allows users to upload, share, and ‘heart’ images, videos, articles, and podcasts.
The majority of users on this platform are teenagers, so if your business is in something that targets people around the age group of 13-25, you can use this platform to engage with your target audience without much effort from your end.
Use the platform to promote your products and services with high-quality images and videos. You can also write articles on WeHeartIt to engage more with your target audiences.
Anchor.fm is a podcast creation and sharing app by Spotify. The platform allows you to create and share your podcast on major listening platforms such as Apple Podcast, Google Play Music, Spotify, Overcast, and similar.
While Anchor.fm itself is not a social media application that allows you to interact with your target audience on the platform, it helps you create content that you can share with your audience in various places.
This is especially important if you consider that the number of podcast listeners is constantly increasing. There are more than 144 million podcast listeners in the US alone. The majority of podcast listeners fall between the age of 18-44 years old. And as of 2020, there are more than 850,000 active podcasts with more than 30 million episodes.
With the right content, you can target your audience with spoken words as effectively as with written words.
As we mentioned earlier, many social media platforms are created specifically for people from a specific niche. If your target customer falls into that category, then these platforms may give you a wider reach. It ultimately has a higher possibility of conversions as compared to the most popular platforms.
Some of these platforms include:
● DeviantArt - Artists and writers
● SoundCloud, ReverbNation - Musicians
● GoodReads - Authors and Book readers
● Wattpad - Reader and writers (it allows you to host contests in collaboration with the popular authors for better audience engagement)
● Twitch - Artists, gamers, and vloggers (it is slowly getting momentum as a platform for effective influencer marketing)
These platforms allow you to target the right audience who is interested in your industry and is more inclined to convert faster than the audience you gather on the popular social media sites.
Social media is a vast sea of incredible opportunities for you to promote your business. Using only a handful of popular sites keeps you from exploring the possibilities that other platforms offer.
Like we often say that the internet has a community for every interest, your job as a marketer is to find out the community that is interested in what your business has to offer. With the social media platforms we have discussed in this blog, you can increase your brand’s reach to the people who might be genuinely curious about your product or service.
However, this does not mean that you should let go of popular social media platforms of course. They have the widest reach and although not all your audience from these platforms might be interested in your business, it still is a great place to spread awareness about your brand and what you do.
So, increase your brand presence on selected social media platforms and manage them efficiently to increase your brand engagement, which will eventually lead to increased sales and revenue for your business.