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Learn These SEO Tips to Improve Your Website's Design

Learn These SEO Tips to Improve Your Website's Design

Admin 10-05-2021

New media has taken the world by storm. People nowadays cannot think of their days without surfing the internet or checking their social media accounts. There is a sea of information floating around the internet. Millions of people gain this information every day.

When used correctly, it is the perfect stage to market and promote your brands or businesses. However, reaching a large audience and establishing yourself as a thought leader in this vast platform can be a huge task.

This is where search engine optimization comes to help businesses find their rightful space on the online platform. Search engine optimization (SEO) is a technique to modify your website and web pages in a way that gives them higher visibility on the search engine result pages (SERP).

In this blog, we will see some techniques for website designing to optimize for the search engine and rank higher on the result page.

Make your site easy to navigate

The recent Google algorithm is such that you can only rank higher if your website is user-friendly. This means that if a user can navigate your site easily enough, then chances are your site navigation is awesome.

Even so, you must make sure that the search engine can easily crawl your website and catch all the related keywords and phrases to index your pages correctly. If you are using Flash or graphical navigation then you must keep a quick links panel.

That quick links panel or footer at the end of every webpage can help you interlink your web pages. Use your keywords as the anchor text for every page link. This way you are letting the search engine know what your website or web page is all about.

With the keywords linking your pages, it will be easier for you to rank higher for your keywords.

Create a blog page

The search engine is constantly on the lookout for new and fresh content to give to its users. This is why blogs are a perfect way to let Google know that you are here to give valuable information to your audience.

Blogs allow the website moderator to keep uploading new content regularly. With each page added, blogs also increase your website’s directory. Using interlinking within these pages will help in boosting your SEO as well.

While creating the blog add the social sharing buttons that are easy to find while reading the blog. This way you give better access to the readers to share the content they are reading on their social media. When the social sharing buttons are within their reach wherever they are on the blog, they will be more inclined to share readily than finding the buttons on your blog.

Make your site responsive for different devices

Google has already announced that priority will be given to pages created for mobile devices. With the increase in the use of smartphones, more people visit websites using their mobile phones.

This means that people will choose the websites that work efficiently on their phones instead of those that are created only for the desktop. So naturally, if your website is not optimized for mobile devices, your visitors will go back and choose your competitor’s website.

Because of this, your website’s bounce rate will increase and your page will not rank higher on the search engine.

In any case, having a responsive website that works optimally on any device will boost your SEO ranking on SERP.

Leverage Videos

Videos have the ability to hold the attention of the viewers for longer. This increases your audience’s time spent on your website.

Furthermore, Google shows the video results on the top. This means that you have more chances to rank on the first page of the search engine.

You can use different types of videos to promote your business. It can be explainer videos, how-to videos, product/service introduction videos, and similar others. Such videos help your audience to understand your brand and products better.

Use the understandable content structure

The content format of your website should be understandable by the search engine and your audience. A lot of times, the content formatting is illegible because of the leading, kerning, or font style, color, size.

This can lead to people going back from your website to other websites. This will increase your website’s bounce rate and decrease your search result ranking.

While designing the website, you need to make sure that you use the heading tags correctly. The line spacing, fonts, and overall formatting of the content of your website should be easily readable.

Use proper headline tags, distribute your content within short paragraphs, use bullets wherever necessary, and similar other measures can make the content more readable and easily understandable by the search engine as well as your audiences and readers.

Increase your website loading speed

Nowadays almost all websites use Javascripts and CSS for site navigation or fancy animations. However, if you add these directly to the HTML it will only increase the lines and keep the crawler from reaching the actual content faster.

Moreover, it also increases your website’s load time which affects the audience’s choice. Users do not like to wait for the website to load. If it takes more than 3 seconds to load, most of the users will go back and visit another website instead of yours.

So, externalize your javascript and CSS files rather than writing them directly into the HTML. This will considerably increase your website’s loading speed.

FAQs

Does website design affect SEO?

Yes. If you have great content, amazing products and services, but have a poorly designed website showcasing them then it will impact your customer’s user experience and in turn your SEO ranking. Good website design will help you achieve a higher rank on the search engine result pages.

What is SEO in website design?

Search engine optimization or SEO is a set of practices that you can use while designing your website to help it reach more users on the search results. When your website appears on the first page of the search results, your brand’s reputation will also increase.

Do I need SEO for my Website?

If you want your customers and audiences to visit your website and get to know your business online then yes, SEO practices are essential for your website.

Final words

Search engine optimization (SEO) is also a part of web designing. The tips that we discussed in today’s blog will help you while designing your website. These tips will make your website rank higher when combined with the right on-page and off-page SEO techniques.

If you are unsure of the different SEO practices that can boost your website’s rank, then you can reach out to a digital marketing service agency. The digital marketing professionals will help you throughout the process of setting up your website and running it effectively to reach your marketing goal.

Or if you have an in-house digital marketing professional, you can get the SEO tool to help them keep a track of your website’s performance on the search engines.

If you liked this blog, consider sharing it with your peers. And don’t forget to share your thoughts on it in the comments section below.

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