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What Do You Need to Do to Become a Successful Social Media Influencer?Admin 06-04-2021
Social media has become a hub for people to connect with brands, celebrities, and social influencers. With the power of social media, people with good knowledge about any specific niche can connect and create a community of other like-minded people. These people are known as influencers. In recent years, the idea of marketing your brand and products with the help of social media influencers has gained more popularity. Popularly known as influencer marketing, this method is so effective in attracting and converting users into paying customers that the Advertising Standards Council of India (ASCI) has set-up guidelines for influencers to promote brands and products in a way that helps the consumers make an informed decision. At its advent, only big brands collaborated with top social media influencers but now, many big and small brands work with micro and nano influencers to reach their niche audiences and attract them towards their brand or business. If you want to become a social media influencer and are ready to put in all the required effort into it, then read along to know all about becoming a social media influencer. Who are social media influencers? Although the term is pretty popular, social media influencers are the people that use their knowledge about their domain to inform and entertain their followers while also influencing their behavior about several aspects on different levels. These influencers have a powerful impact on their followers’ purchase decisions. A study suggests that users trust the influencers as much as or sometimes more than they may trust their friends and family when it comes to choosing a product or brand. Influencers are not seen as A-list celebrities paid to advertise the brand or product which is one of the main reasons why users trust the reviews and posts created by influencers on social media. There are many types of influencers depending on the platform. Most influencers choose one or two platforms to engage with their followers. The most popular platforms for influencers include Instagram, YouTube, and Pinterest. However, if you are confident to create and manage more than two social media accounts, then social management software is a tool that can help you stay in touch with your audience without having to spend too much energy on it. Recently, the audio-based invitation-only social media platform Clubhouse has also started an influencer program to help influencers gain knowledge of the platform and create high-quality content for its users. To become a social media influencer there are a few things that you need to keep in mind. Let’s discuss them below. Focus on your field of interest If you are following an influencer, you will see how often they post content on their social media account. To be able to post that much content while still being relevant and engaging needs high interest in that topic. What do you like to talk about? Can you keep on exploring that topic or subject for a long time? If yes, then start gaining knowledge about that subject, topic, or field. When you are interested in what you post, your followers will also find it interesting. But if you do not find the topic interesting, then you may struggle to keep on engaging with your audience. Know your audience Much like a brand or business, influencers also have to keep in mind the audience that they are targeting to make sure that their content reaches the right user and increases the engagement on their page. There are two ways to ensure that you are connecting with the right audience. One, check out the users that are already following you and based on that identify other people who might be interested in the content that you create. Two, use hashtags. Hashtags on social media allow users to explore and find posts based on topics. So suppose if you are a food Instagrammer, and you post a picture of your favorite restaurant with #foodstagram, then anyone who follows that hashtag will be able to see your content. And people who like it may start following you as well. Switch to a business account If you already have a social media account that you want to use for your influencer activities, it is better to switch to a business account. The business account offers you a lot of functionality than a personal social media account. For example, you can add your contact details, get your page analytics, and if you wish you can also run ads. It gives you more control and information about your page than a personal account. Once you switch to your business account, optimize and make changes to your account the way you want your audience to perceive you. Optimizing your social media account is necessary to ensure higher visibility across the platform. Create engaging content When you have your account in place with an easy-to-remember username, an amazing bio, and an impactful profile picture, it is time to start posting your content. You need to have an effective content strategy for your social media so that you always know what kind of posts you need to create for your audiences. While creating content, you need to keep your niche and your audience in mind. Create informational and entertaining content that your audience can understand easily and want to engage with. At no point should it sound like an advertisement to your followers. Users are already used to brands posting content meant to sell but since the influencers can connect with the users using genuine and transparent reviews of the brand or product that they feature on their post. So, while you may want to promote the brand or product, make sure that you are transparent about it. This increases their trust in you as an influencer. And with that trust, you will be able to build a loyal community of followers on your social media account. Along with posting creative and relevant content, you need to make sure that you regularly engage with your audience on your posts. The more you engage with them, the more they will come to trust your opinions and recommendations. Connect with brands for collaborations If you are intent on becoming an influencer, then make sure that you keep your contact details where brands and businesses can easily see them. In your bio or about section, you can add your email ID and other contact details for businesses and brands to find you for influencer marketing partnerships. If you are nano or micro-influencer that is new to the world of influencer marketing, then pitching collaboration proposals to the businesses is also a way to get brand partnerships. Connect to brands and businesses that are from the same field and tell them about how you can help reach out to a newer audience through your efforts on social media. Although, you need to be careful over how you contact them. Most brands and businesses find email communication more professional whereas some brands take the more casual approach. Create an email template of your proposal to pitch to the brands. FAQs How can I be a successful social media influencer? Like we mentioned in the blog, dedicated engagement and immense trust between you and your followers can help you become a successful social media influencer. In this blog itself, we discussed a few steps to start your journey as a social media influencer. These are: Focus on your field of interest Know your audience Switch to a business account Create engaging content Connect with brands for collaborations Build upon these basics to reach higher as a social media influencer. Is it hard to become a social media influencer? Then again, no work is supposedly easy. If you wish to become a successful social media influencer, then you need to put in the effort to create high-quality and creative content along with constantly engaging with your followers. That is why we believe if it is the topic that you truly like to talk and think about, only then choose it as your niche topic for influencer marketing. How many followers do you need to be an influencer? More than followers the ratio of your follower to engagement on every post is important. Nano-influencers may have 1000-10000 followers but if the engagement ratio is high then the influencer has more chances of getting a brand deal as compared to an influencer with a higher number of followers filled with bots. EndNote Being a social media influencer is not an easy task. You can only be successful as long as your audience and followers trust you and keep following you. So, it is important to create and post relevant content while also engaging with your audience regularly. For influencers with a large number of followers, engaging with each of them individually will be hard. That is where events like YouTube Fest and Comic-Con help you to engage with your audience on a larger scale offline. Such influencers can make use of EBM social management software to efficiently manage all their social media accounts. You can try the social management software for free with trial credits. With the software, you will be able to schedule posts, videos, stories, sync all your inboxes into one for easier accessibility and manage all the other aspects of social media management from a single platform. Are you a social media influencer? What are your thoughts on this blog? Tell us in the comments below and be sure to share it if you think this may help someone you know.