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How Can Small Businesses Leverage Content Marketing?

How Can Small Businesses Leverage Content Marketing?

Admin 15-06-2021

If you know or own a small business then you must be aware that the biggest priority of any small business is to make people aware of them. While the small businesses have a limited budget, their need to attract customers is more to grow their business. This is why digital marketing is the best approach for promoting small businesses and start-ups.

One of the most important components of digital marketing is the use of content marketing. Almost all your business’s digital marketing efforts are heavily based on content marketing.

Whether it is the blogs you write or the social media posts you create, all of them should be a part of your content marketing strategy to ensure that your business is benefitted from every effort you make.

Content is an inseparable part of your business’s digital marketing strategy. Knowing what content to create and how to market it across different online platforms will help you to attract and convert more customers.

Every business can benefit from the right content marketing strategies for social media or any other digital platform.

In this blog, we will see how small businesses can use content marketing on digital platforms to grow their business.

What comprises content marketing?

Content marketing includes every content or copy that you have created to promote your business and the strategies you have built to distribute and market it across the different digital platforms.

Content is any valuable information about your business, product, or service that helps consumers to make an informed decision. The more value you give to your customers, the more they will come to trust your business.

However, producing high-quality content is not the only thing that you need to do. No matter how great the content is, if it isn’t marketed well then it will not reach the right audience.

Hence, marketing the created content effectively is just as important as the created content. With that said, let’s see how small businesses can leverage content marketing to boost their business growth.

Creating high-quality content

As a business, your website is your virtual destination for your customers to visit and know about your products and services. This is the place where you need to put all the important information about your business so that anyone who visits your website can get all the business-related information in one place.

You can further create a blog on topics surrounding your industry to give additional information to your customers and establish your business as an industry leader.

Blogs also help your website to rank higher in terms of search rankings if you use the right search engine optimization strategies while writing and marketing the blog. Your blogs will increase your website’s pages that will affect your search engine result page ranking positively.

Posting on social media

Social media platforms are popular among people because they allow them to interact with not just their friends and families but also with the brands that they like. Social media networking websites allow communication from both ends, unlike the traditional media where it is only the brands that speak. This is why people often take to social media to give feedback or complaints about any brand or business.

Apart from sharing regular posts on social media, small businesses and start-ups should actively use their social media presence to interact with their audience. Replying to comments and direct messages to answer their queries and keeping them engaged in your content is necessary to gain their trust and loyalty.

Tools like social media management software help in managing your presence on multiple social media accounts from a single platform. With such software, you can schedule your social media posts to be shared at a particular time and date, manage multiple inboxes into a single one, and gather reports for every post’s performance on every social media in one single interface.

With these posts and regular interaction with your audience, you can earn their trust and build your loyal online community.

Creating downloadable content

Everyone loves freebies and if it is valuable information that you are giving out for free, your target audience will be interested in getting their hands on it. So, apart from writing blogs and social media posts, you can create other informational resources like e-books, whitepapers, handbooks, infographics, templates, and much more.

You can create resources according to what complements your industry. For example, if you are a cosmetics brand, you can create an e-book showing different ways to care for the skin, and meanwhile, you can also promote your products as a suggestion to your customers.

Downloadable content is a great way to attract and generate leads. You can simply ask your visitors for their emails to send the downloadable file directly to their inbox. That way, they get the free resource, and you get a potential customer.

Marketing your content

Once you have created your content, it is time to market it on several online platforms where your potential customers hang out. No matter which types of content you create, if no one knows about it then it is of no use. Hence, using the right marketing tactics to promote your content is very necessary.

If you are uploading a blog, let your social media followers know about it by sharing the link or a post about it on your account, ask your followers to share the link with their peers to spread the word.

If you are sharing a post on one social media platform, share its link on others so that people that follow on you on one platform and are present on other platforms as well can follow you on those platforms. So, for example, of you post on Instagram share it on Facebook and Twitter as well so that your followers on Facebook and Twitter know that your business is active on Instagram as well. And if any of your Facebook and Twitter followers use Instagram, they may follow you on it as well.

The more you market your content, the more people it will reach and so more people will come to know about your business. That is how you grow your business’s familiarity among the masses.

Other content formats that can help your business

Apart from online blogs, website content, and social media posts small businesses can use email marketing to reach out to your customers and lead them down the sales funnel for faster conversion. Email marketing helps you to keep your customers updated about your business and everything happening around it.

WhatsApp marketing is also an amazing way to meet your customers directly through their smartphone. With more than 2 billion users across the world, WhatsApp gives you the access to a wider target audience and allows you to send them more intimate communication complete with rich media like images, videos, documents, and audio files.

What’s more, the business version of WhatsApp also allows you to create a catalog of your products so that your customers can easily look through directly through their WhatsApp.


How content marketing can help small businesses?

Content marketing is a great way to increase your brand awareness among a wider audience. Digital media can provide you the medium to send your message to your target audience but content marketing is what makes the message effective so that you get your desired results.

It also increases brand trust among your audience and builds a brand image that increases your brand’s value.

Do small businesses need website?

Websites offer small businesses to create their own virtual space on the internet that allows its customers to know more about the business without having to leave their comfort zone. Nowadays, people search the internet to find out the right business that sells the product or service they want. In such case, if your business does not have a website and a strong online presence then you may lose such customers to your competitors no matter how better your product or service is compared to them.

Hence, a website is a necessary virtual asset that every business, big or small, must have.

How do small businesses create content?

The business website and social media accounts are great places to start creating content about your business’s industry and related topics. While creating content you must know that it should provide value to your audience and readers.

People are always attracted to free and genuine information. So whatever content you post online, whether in your blog or social media posts, or your emails, it must provide some value to its readers. This value can be in the form of information or entertainment.


To create effective content, you must know what your audience cares about. Find the right keywords that your target customer might search to find you and use them in your content as necessary.

For social media, these are the hashtags. With the right hashtags, your posts will be able to reach to the right audience that truly cares about your industry. Using a social media tool like the social media management software can help you identify such hashtags that you can use directly in your posts.

You can start using the social media management software for free with the free trial and create a stronger social media presence. Find out more about it on E-bulk Marketing website.

What are your content marketing strategies to boost business? Let us know in the comments section below.

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